Closure
Despite a struggle by its owner Peter Haddad, the Tasty's tenancy ended in November 1997. A sign in its window during the move-out stated its lifespan: "81 years. 29,565 days. 5,913,000 people. 422,357 per stool." Its landlord, the Cambridge Savings Bank, took advantage of the increasing attractiveness of the Harvard Square neighborhood to chain store franchises, which enabled the bank to charge significantly higher rents to tenants who provided greater security. Opposition to the end of the Tasty's tenancy was voiced by a number of groups, including the Harvard Square Defense Fund and brothers Tom and Ray Magliozzi, 'Click and Clack, the Tappet Brothers' on their radio talk show, Car Talk. The Tasty became a cause célèbre and a symbol of the transitions the neighborhood was undergoing.[9]
Despite having brought considerable evidence attesting to the historical value of the diner and the important social role it played in Harvard Square, the supporters of the Tasty did not prevail; however, the Cambridge City Council required that the distinctive entrance to the Tasty be preserved, giving it landmark status, and it remains unmodified today. The attention paid to the closing of the Tasty by the Cambridge City Council in the Winter of 1997 occasioned a rebuke from the Harvard Square Business Association, who criticized the council for becoming involved in a private, contractual matter.[10]
For a time, an Abercrombie & Fitch store operated in the building on the site formerly occupied by the Tasty. This store was later succeeded by a branch office of Citizens Bank, and the actual space in which the Tasty once operated became occupied by a row of Citizens Bank ATMs. As Muchnik remarks, "if you look at the bank in the Read Block today, you have one door too many" — the extraneous door, a second entrance to the small ATM lobby, being that of the former diner. Following a relocation of Citizens Bank to Brattle Square, a CVS Pharmacy since opened in its place.
The Tasty's closure is considered a side effect of gentrification; the small, confined space of the Tasty, its prices (far lower than any other restaurant in the Square at the time of its closing) and friendly neighborhood atmosphere attracted patrons from all socio-economic strata and contrasted, in many ways, with the more upscale stores and restaurants emerging — and transforming — the Harvard Square community.
The local hamburger chain Tasty Burger opened a location on John F. Kennedy Street, not far from the Tasty's former location. Its design is "meant to invoke" the Tasty,[11] using similar lettering for its logo.
