dunkindonuts.org was a "gripe" website operated for two years by David Felton, a 25-year-old school teacher from Hamden, Connecticut.[1] Felton founded the site in 1997 after he discovered that Dunkin' Donuts coffee stores in Hartford, Connecticut did not carry certain items, such as 1% milk.[2] The site was established as a hotbed for complaints, inviting Dunkin' Donuts customers and disgruntled employees to vent their opinions about the company and its service for the world to see.
Its comment form logged troves of messages from customers across the United States. Media coverage put dunkindonuts.org in the national spotlight as one early example of corporate criticism on the World Wide Web. The .org site was sometimes listed on search engines before the company's own website.[3]
Corporate response and demise of site
Dunkin' Donuts responded to some complaints in a constructive manner, adding missing items to its menu