Diapers.com was an online specialty retailer for baby products from 2005 to 2017. It was founded by Marc Lore and Vinit Bharara in Montclair, New Jersey. Initially named 1800DIAPERS, the company set out delivering consumables, such as diapers, wipes, and formula. It used Kiva robots for warehouse automation and a combination of UPS Ground and FedEx delivery. In late 2008, Diapers.com expanded its selection of baby products, including clothes, car seats, strollers, and toys.[1][2]
Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by Inc. magazine in 2009.[3] The company's headquarters were located at Exchange Place in Jersey City, New Jersey.[4]