Circles.Life

Circles.Life is a Singaporean digital telecommunications company. The company was founded in 2016, initially operating exclusively in Singapore, leasing its network from M1.[2]

In July 2015, Liberty Wireless signed an agreement with M1 Limited that allowed it to tap into M1's mobile network, becoming the first MVNO in Singapore to offer a full-service mobile network experience.[3] It has since expanded to Taiwan and Australia, where it leases the Chunghwa Telecom and Optus networks, respectively.

In February 2019, the company announced that it had closed an undisclosed round of funding with Sequoia South East Asia and had plans to expand in five new markets, including Taiwan and Australia over the next 18 months.[4] The company has expanded its offerings by launching digital lifestyle features such as its AI-driven events and movie-based platform, 'Discover'.[5]

Markets

Operating as a digital telco, it purchases bandwidth from other MNOs, replacing traditional brick-and-mortar stores with its own online consumer business. This enables Circles.Life to provide voice, messaging, and data services to customers: becoming the first digital telco in Singapore to offer full service mobile network services. To do away with physical retail stores, Circles.Life delivers its SIM cards and mobile phones to customers through third party services, such as SingPost in Singapore.[18]

Singapore

In July 2015,[19] Circles.Life's parent company, Liberty Wireless Pte Ltd, signed an agreement with M1 Limited to deliver voice, messaging, and data services as an MVNO using M1's mobile network, which has 4G+ outdoor coverage of 99.92% of Singapore.[20] The company's offering launched to the public in June 2016.[21] Customers may also choose to pick up its SIM cards at selected convenience stores and post offices as alternatives to courier services.[18][22]

Taiwan

Circles.Life launched its digital services in Taiwan with a no-contract base plan.[23] The infrastructure partner uses Chunghwa Telecom's (CHT) network.[23] Circles.Life offers an add-on option for data-heavy users, under which for a monthly fee, users can add unlimited data to their base plans.[23]

Circles.Life has recently announced that their operations in Taiwan will be shut down on July 17, 2024. Existing users wishing to keep their mobile phone numbers should port their numbers to another operator before that date. Otherwise, any remaining numbers will be lost permanently and reclaimed back to the regulator.

Australia

Circles.Life launched its digital services in Australia through a strategic partnership with Optus.[24]

In January 2025, Circles.Life closed its Australian MVNO operations, transferring existing accounts across to another Optus reseller, Amaysim.[25][26]

Indonesia

In 2020, Circles.Life launched its digital service "Live.On" in Indonesia. The infrastructure partner uses XL Axiata 4.5G network. Four years later, specifically on February 23, 2024, Live.On transferred the digital service to XL Axiata in Indonesia. As a result, the company moved their customers into their existing AXIS brand..[27]

Jetpac

In Nov 2022, Circles.Life launched Jetpac as a roaming subscription service to its Singapore base. By Nov 2023, Jetpac was expanded to serve a global base and the main product was changed to individual one time purchases with different validities - similar to competitors like Airalo. By Nov 2024, Jetpac was spun off as a separate entity with funding from KDDI.

type	Private company
parent	Liberty Wireless Pte. Ltd. Circles Co. ‡R1R‡
area served	Singapore (home market) Australia
industry	Telecommunications
services	Mobile and Digital services
foundation	May 2016
location city	Singapore
location country	Singapore
num employees	1000+

History